CULTIVATE
It can be tempting to stay too long in the purely creative session. So we start cultivating the best ideas, constructively building on them, and sometimes bringing them to life with the help of an artist to give us a good basis to take them forward to delivery (or not, if there’s no further mileage in them).
Point C 4-step Innovation Flow...
Clarify the problem or opportunity
Create loads of ideas
Cultivate ideas with passion
Carry Out ideas - make them happen
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